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Bangkok Travel News (Thailand)
Target for 2003: Tourism
Capital of Asia
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Date: 26 Dec 02
The Tourism Authority of Thailand
(TAT) has announced plans to make the country the "Tourism
Capital of Asia" within three years.
The Thai tourism industry is now
facing an era of greater competition on the global stage, especially
when free trade in services becomes more prevalent under the rules
of the World Trade Organization. Consequently, the new strategy will
be launched to improve every aspect of the tourism industry,
including product, standards, services, and prices in order to
achieve the title of "Tourism Capital of Asia".
The new strategy will place heavy
emphasis on enhancing the Thai identity across all its
manifestations, including the friendliness of people, the uniqueness
of its food, service quality, way of life, arts, culture and
traditions nationwide.
Moreover, the more specific
campaigns on highlighted products will be encouraged. These consist
of city-trips, multi-city trips, adventure/environment, man-made
attractions, thematic routes, medical/health care, long stay, sport,
agro-tourism, educational tourism, and the Thailand Grand Festival
of monthly theme events.
At the same time, efforts to
encourage the consideration on environmental and cultural
preservation in local communities will be made. This will better
prepare them to build their tourism industries on a long-term
sustainable basis and allow them to improve the quality of their
product and service standards at once.
The Tourism Authority of Thailand
stated that 2003 would be a Year of Tourism Reform across all its
various sectors.
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